Euphoria over Moo-phoria – new light but still chunky icecream from Ben & Jerry’s

We are in a state of euphoria with the release of Ben & Jerry’s new line of light in calories, fat and sugar ice-cream Moo-phoria.

All the love

There’s so much we love about Moo-phoria. Like all of Ben & Jerry’s other products, the Moo-phoria range is made from Fairtrade-certified, non-GMO, ingredients wherever possible. And, with 45% less fat than standard ice cream, significantly less sugar than regular flavours, and the use of organic milk and cream, the Moo-phoria range ticks all our boxes.

Although the Moo-phoria range is light on fat, sugar and calories, it’s still chunky – just the way we like it! If you like to keep an eye on calories, a 115ml serving of Moo-phoria comes in between 150-160 calories. And if you don’t like the funny after taste of sugar substitutes, you can rest easy in the knowledge that there are none used.

Moo-phoria flavours

pb dough

Chocolate Light Ice Cream with Gobs of Chocolate Chip Peanut Butter Cookie Dough

caramel cookie fix

Vanilla Ice Cream with Salted Caramel Swirl & Shortbread Cookies


Chocolate & Vanilla Light Ice Creams Swirled with Chocolate Chip Cookies

Join us in our Moo-phoria euphoria at one of Ben & Jerry’s 5 scoop shops or at a supermarket near you.

You can connect with Ben & Jerry’s on social at

Which Moo-phoria flavour would you try first?

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her world ronnieWritten by Ronnie Swainston

A jet-setter with a love for sci-fi, tv, film, photography & some extra love for sun, snow, sipping, eating, adventures and traveling to get to it, Ronnie is a boss babe who likes to wind down with one (probably two) gin cocktails. Her phone is full of #goals and pictures of her fave people.

Favourite place to be: On an adventure


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