You Snooze, You Lose! | The Ultimate Breakfast

Attention morning people! Much-loved Kiwi brekkie brands Pic’s Peanut Butter and Blue Frog have teamed up to create a cereals-ly delicious new way to kickstart your day. Landing next week, the Blue Frog Pic’s Peanut Butter Crunch Granola is a crunchilicious concoction that’s certainly worth waking up for.

Crafted from a blend of crispy oats and toasted coconut infused with Pic’s Smooth Peanut Butter, it’s the perfect pick-me-up for those who crave something nutritious and a little nutty in the morning.

The brainchild of two homegrown brekkie heroes – Pic Picot of Pic’s Peanut Butter and Scotty ‘Frog’ Baragwanath of Blue Frog – the collab celebrates the duo’s number eight wire ingenuity and shared passion in creating good honest food without any of the rubbish, something they both say they’re completely nuts for.

“A healthy breakfast doesn’t need to be boring and we’re so excited for Kiwis to try this nutty collaboration that proves just that,” says Scotty.

Mates since ages ago, Pic and Scotty have long been plotting a meet-cute for Pic’s Peanut Butter and Blue Frog, with the resulting collaboration proving a match made in breakfast heaven in more ways than one.

Alongside a commitment to only producing better-for-you foods, Pic’s Peanut Butter and Blue Frog also share an active commitment to sustainability with both brands clocking the lauded B-Corp accreditation as well as being certified Ekos climate positive.

“We’re nuts about making flavor that’ll knock your socks off but it’s just as important to us that we care for people and the planet in the process,” says Pic.

“It’s been a delight working with Blue Frog who wholeheartedly share our mission to make breakfast better,” he adds.

So set your alarms, the Blue Frog Pic’s Peanut Butter Crunch Granola lands on supermarket shelves nationwide from 10 July and as they say the early bird gets the worm!


Leave A Comment