ALL Shapes - Changing The Game In Activewear | Wellness

ALL Shapes – Changing The Game In Activewear

Promotion for ALL Shapes

Dismayed by the unrealistic beauty standards that we are bombarded with, ALL Shapes was born from a genuine yearning to inspire the community to nourish their souls and move their bodies.

This range of stylish, flattering activewear is designed for everyday New Zealanders, not just fitness models.

Creative inspo

We look in magazines, scroll on social media, view billboards, and everywhere we look there are unrealistic beauty standards. These already beautiful women have been airbrushed and photoshopped to remove their lumps, bumps, blemishes and curves and in doing so are creating an unrealistic beauty standard that even those women themselves feel is unattainable.

Bonnie-Leigh wanted to see this change. She wanted to see more body-positive brands with less editing, and showcasing women loving the skin they are in. She was inspired to get creating a brand just like that – and ALL Shapes was born.

Embracing all shapes

I know what I like wearing and wanted to create a range of comfortable and flattering activewear. Something stylish enough that could be worn to the café, or on a weekend away with the girls. I searched the globe for the softest, most luxurious fabrics and found the best artisan sewing machinists. – Bonnie-Leigh

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The resulting range incorporates special features such as wide waistbands that don’t roll down, double layering on the tummy, squat proof fabric and design, contoured lines, butt-lifting framing, compression you can hardly feel but can see, and breathable fabrics.

These are the BEST leggings ever. They look so good on, you can do any workout and they wont move or roll down. They make your butt look amazing, they suck in your tummy and they’re sooo comfy. – Savannah

Do you even lift?

Styles include a range of mid or high-waisted leggings with or without the cunning butt-lift feature, sports bras comfy enough for active or everyday wear, tops, underwear, and maternity shorts and leggings for those rounder tummies.

I love my butt lift tights! They are super comfortable and look sooo good! I love how they lift my butt, making it extra perky and they hold you in all the right places. I’ve had two kids and it smoothes out my mummy tummy perfectly, without feeling sucked in! The fabric has to be made from the best fabric available I’ve never come across. Active wear that feels so good. – Melissa

So māmā, don’t let airbrushed, and photoshopped marketing make you feel any less than you truly are.

Choose positive. Choose active. Choose comfort. Choose design.