The newest collaboration to rock the fashion world comes via a partnership between boohoo.com and the Simple Life Queen herself, Paris Hilton.
boohoo.com is one of the fastest growing international retailers for trend-led, accessible and wearable clothes. With 100 new items dropping onsite daily – boohoo.com has quickly evolved into a global fashion leader of its generation . It’s no surprise then that some of their killer collections over the last two years have been a result of collabs with some of the world’s most fiercely fashionable influencers.
Hilton helped co-design a 70 piece collection that includes ready-to-wear and swim pieces that take her favourite trends from the 2000s and gives them a twist for 2018. Designed to make you feel flirty and flawless, the collection includes animal prints, slinky metallics, palm prints inspired by her hometown of Beverly Hills and of course pieces featuring her famous, “That’s Hot” motto.
Carol Kane, CEO and Co-Founder, boohoo.com, commented, “We’re excited to announce our latest global partnership with American celebrity, Paris Hilton. Paris is everything the boohoo girl is and we can’t wait to have her on board with us for summer. Shot in her hometown of Beverly Hills, Los Angeles, the campaign embodies all the fabulous trends from the early 2000s that Paris Hilton is best known for, giving a nod to her own style that we think our customers will really love.”
Product images via boohoo.com
Available online now, the Paris Hilton collection has a fun range retailing from $20 – $80 (NZD). Check out the collection here.
Written by Her World’s fashion editor