Who are our women?
- Aged 18-38
- Disposable income to buy not only what she needs but what she wants
- She’s aspirational but authentic
- She’s the right mix of Professional and Playful
- Friday nights are for drinking wine
- Her girlfriends and social life are important but so is relaxing in sweatpants
- She’s online more than 5 hours a day
- She’s one of the 93% of women who turn to the internet for information about new products
Beauty and Fashion
When our women aren’t busy climbing the professional ladder, they love to treat themselves with visits to the salon, makeovers and shopping trips to purchase that much needed new dress. DIY make-up tips, on the run hair ideas, latest fashion trends and easy at home skin treatments help them look and feel their best.
Our women understand the importance of taking care of themselves physically, emotionally and spiritually. While they may hit the snooze on their gym alarm some mornings and live in a constant state of wanderlust, quick and healthy meal options, everyday fitness tips and having grand adventures help them live their best lives.
Whether they’re flatting with friends, living with a partner or flying solo, our women are an equal mix of social butterfly and home-body and their homes are a relaxing haven.. They enjoy eco-friendly cleaning products, having drinks with friends, budget friendly decorating tips and keeping things feng shui.
From friends to dating and marriage, relationships are very important to our women. With their personal and professional lives constantly changing, late night phone calls with girlfriends, chilled out date nights and long brunches (gossip sessions) on the weekend are what help keep our women calm, cool and collected year round.